Dementia affects hundreds of families across York Region. As NewmarketToday is committed to strengthening our local communities, we wanted to do something to help.
Last week, NewmarketToday launched an initiative to raise much-needed funds for the Alzheimer Society of York Region.
We offered a limited number of 💛s for purchase in our online pop-up store and invited our loyal readers to get involved.
Every 💛 represented a donation of $25 and we pledged to match every 💛 sold with a cash donation.
But that’s not all.
We were able to leverage the power of our community to make the donations even bigger by asking our local business partners to match our donation.
Buchners Manufacturing, Juliane Goyette Riverwalk Financial, Wasim Jarrah - Concierge Realty Group, and Andrea Basch - Primerica Financial answered the call.
With their support, and yours, every dollar donated through our pop-up store was matched with all proceeds going to the Alzheimer Society of York Region.
The generosity of our readers and advertisers translated into a donation of $1,975!
Thank you to everyone who got involved.
If you didn't get a chance to participate in this program, we encourage you to send your donation directly to Alzheimer Society of York Region. More information is available on the website here.
NewmarketToday is proud to lead this effort to support the Alzheimer Society of York Region. Your support helps to make an even bigger impact for people living with dementia.
