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Central York Fire Services honours producer for safety films

Don Wright wins Jim Copeland Award, which recognizes citizen/group contributions to fire safety and public education

Former reporter and producer Don Wright has been recognized by Central York Fire Services for the significant contributions made by a citizen or group to the prevention of fire and the public education of life safety in the community.  

Wright received the Jim Copeland Award for fire safety messages he produced for the Newmarket-Aurora fire department during the pandemic.

“They were used as a way to keep everyone informed of fire safety when firefighters couldn’t physically go see people,” Wright said.

“I created two in particular called Fire Safety With Ethan and Elliot," he added, which is a series for kids telling them how to create an escape plan for their home. "That was hugely successful, a lot of kids identified with it.”

Wright has been producing content for fire departments for 20 years, but the majority of it since 2008, when he started his production company called Running Rabbit Productions.

“I have also done safety videos with Barrie Fire, which have won awards for the department,” he said. “They won best fire messages internationally, for example. I think it was a second place in the world.”

This is Wright’s fourth fire service award. He also won a Commander's Medallion from CFB Borden when he did a series of videos for soldiers in Afghanistan featuring messages from their families. 

“A lot of the videos I do are with regards to safety, but I also do work for charity groups, too. I’m doing something for Victim Services of Simcoe County this year, which I am really happy to be doing," he said. 

Wright has also done videos for human resources and municipalities, such as tutorials on what to do if an intruder enters the building or if there's a hostage situation. 

Wright moved to Barrie in 1989 to take a job at the TV news station. He was laid off last year due to the pandemic.

He said he's fine with what happened and has never been busier.

“I’m solely doing work for Running Rabbit Productions now and loving it. It's great to be creative and be able to focus on things I love to do, but also things that are beneficial to others,” Wright said.

The Jim Copeland Award was given to Wright last Wednesday, but an official ceremony will be held next year in London, Ont.